Run your name through this before a lawyer or the TTB kills it.
The Spirits Naming Gauntlet with Scorecard
12 pass/fail filters that pressure-test your name candidates against trademark knockouts, TTB labeling rules, the loud-bar test, and the products you haven’t launched yet. Kill the weak names on a worksheet (or the included GPT) — not in a cease-and-desist.
- The two TTB rules that reject more founder names than trademark conflicts do
- Why testing one favorite name is a hostage situation — and what to run instead
- The filter that tells you whether you have a name or just a survivor
Built for founders struggling with naming a beverage alcohol product, and clearance.
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